Memorable extracts from The Queen’s Message to the Nation are to appear on the world famous Piccadilly Lights in London over the coming days.
Expressions of support and inspiration from The Queen will be carried on the Piccadilly Circus screen from 10am on Wednesday, April 7 and run until Sunday, April 19. It is the first time the digital screen has carried a direct message from Her Majesty The Queen.
Following agreement with Buckingham Palace, three uplifting messages are accompanied by a photograph of The Queen taken at Windsor Castle as she recorded her speech and provided by PA Media.
They include the words “we will meet again”, something which resonated with people and echoed the words of Dame Vera Lynn’s wartime anthem. Another message thanks everyone on the NHS frontline, care workers and those carrying out essential roles.
Each message appears on the screen in full domination and does not appear with any other advertising.
The Piccadilly Lights is owned by Landsec. Commercial media manager Derek Manns said: “We’re proud to be sharing the Queen’s message of support for the nation on Piccadilly Lights. We hope it will provide some light for Londoners as we continue to work through these unprecedented times.”
Richard Malton, CMO of Ocean Outdoor which operates the Lights on behalf of Landsec, said: “The Queen’s address to the nation was inspirational and reassuring. Her Majesty the Queen is London’s most famous resident, where better to extend her message to Londoners than Piccadilly Lights. It has been an honour working with the Palace to make this happen.”
About 24 million people watched Sunday evening’s TV broadcasts. It was only the fifth time the Queen has given such a speech in her 68 year reign.
Queen's coronavirus speech illuminated on Piccadilly Circus billboard https://t.co/EasptMnJyK
— Evening Standard (@EveningStandard) April 8, 2020