London, UK: Ocean Outdoor UK has retained the rights to manage CWG’s Digital Out Of Home (DOOH) network in London following a competitive tender.
The announcement extends a successful 15-year commercial partnership. Canary Wharf has evolved into a vibrant mixed-use district with a host of prime retail, office, residential and leisure space. In 2025 the district attracted a record 76 million people and is considered one of Europe’s most prestigious outdoor advertising locations.
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Under the terms of the contract, Ocean will enhance and broaden the existing DOOH offer, comprising a combination of 45 large and small premium DOOH formats covering prime pedestrian, roadside, transport and retail areas. These include the landmark Reuters Plaza screen, The Loop, Two Towers Canary Wharf and Crossrail Place.
Ocean will also produce and implement a programme of immersive audience experiences powered by new tech such as augmented reality, including installations, projections and potentially drone shows. All of this is designed to build on Canary Wharf’s evolution as a key visitor destination.
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Ocean Outdoor UK CEO Nick Shaw said: “Fifteen years ago, our partnership began with a single screen in Reuters Plaza – Ocean’s first large format content-based advertising screen. Since then, we’ve established a significant offer and track record of success built on ambition and our experience in premium DOOH. This is a milestone moment for Ocean and going forward, we will build on our goal to drive additional value, laying the ground for new and unique high-quality brand and audience experiences”.
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Stuart Fyfe, Managing Director for retail, leisure and hospitality at CWG, added: “Canary Wharf has evolved into one of London’s most dynamic destinations, and our digital estate is a key part of our story. We look forward to continuing our partnership with Ocean who share our ambition to push the boundaries. We are excited to bring our visitors truly immersive, cutting-edge experiences that reflect the energy and innovation at the heart of Canary Wharf”.
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In London, Ocean also manages DOOH contracts on behalf of BFI IMAX, Landsec’s Piccadilly Lights, Unibail Rodamco- Westfield, Battersea Power Station, Soho Estates and British Land.
