Ocean Outdoor has continued its collaboration with Vin + Omi during London Fashion Week with a new collection of limited edition garments made from upcycled sports apparel and equipment used by Team GB athletes at the Tokyo Olympics.
Outdoor advertising vinyl panels which formed the backdrop for Ocean’s official Tokyo Olympics Team GB fan zone hosted by Westfield London this summer have also been repurposed for the fashion collection
The garments and accessories were modelled on the night by Olympians Hannah Williams (track and field), fencer Marcus Mepstead, pentathlete Joe Choong and middle/long distance runner Stephanie Twell.
Vin + Omi’s London Fashion Week show, Future Flowers, took place at the Dorchester Hotel in Park Lane on Tuesday, September 21. Highlights are now being broadcast across nine Ocean screens in four cities and towns including Glasgow, London, Birmingham and Bournemouth.
The collection also includes apparel made from a sail from the boat of the world’s most successful female Olympic sailor, Hannah Mills. Hannah is the founder of the Big Plastic Pledge, one of the movements Ocean supports under its Ocean For Oceans initiative.
Vin + Omi said: “We believe that Ocean Outdoor’s approach to digital advertising is responsible and our ongoing partnership demonstrates how digital advertising is another way forward towards a healthier planet. We share the same goals for a more sustainable approach to both business and the environment.”
In November, curated pieces from the collection including garments and accessories made by art and design students at Oxford Brookes University will go on display at a pop-up show.
Ocean CMO Richard Malton said: “Our ongoing collaborations with Vin + Omi and Team GB are an important feature of our evolving sustainability programme. We support positive change in the fashion industry and our partnership is a very creative way to communicate an important environmental message.”
Vin + Omi is the world’s only 100 percent zero-waste concept label to produce textiles which are all directly associated with social and environmental impact projects. Ocean’s long term partnership with Vin + Omi is part of its Ocean for Oceans sustainability initiative which is now in its fourth year.
Ocean is an official partner of Team GB.