Holland Park Roundabout has been at the forefront of digital out-of-home technology ever since Ocean launched the first vehicle detection there in 2016.
It has just returned (bringing back an impressive 5+ million fortnightly adult impacts) with a complete refurbishment, ensuring that agencies, specialists and brands can be confident that the three screens continue to deliver the most visually arresting advertising in the area.
Vehicle Detection Technology continues to attract repeat advertisers, as its key selling points (zero wastage and excellent targeting options) blend insights with creative and dynamic content.
Flanked by affluent Kensington and Notting Hill and linking central London with the main arterial A40, this is a location you won’t want to leave off your plan. En route to Westfield London – where the average consumer spends £100+ during their visit – these are the ideal screens for targeting affluent, high-spending consumers.
With an improved resolution and Daktronics’ ‘Gold-standard’ best-selling pixel and pitch – notes for the nerdier fans of DOOH – the refurbishments have also brought a 20% reduction in power consumption, as part of Ocean’s continued commitment to reducing environmental impact.
For more information on Holland Park Roundabout, visit the location page, or take a look at Ocean Labs’ Vehicle Detection Technology.