Shoreditch in London is known as the Silicon Triangle, a hub for the UK’s tech industries and creative talent.

Brands target the young urban maverns that are drawn to the area and are doing so in increasingly creative ways.

In early November Cher Lloyd’s agency MGOMD decided to literally apply street Art to one of Oceans billboards, creating an amazing canvas for the launch of Cher’s Stick’s & Stones album.

This is the second time that Ocean sites have been commissioned for “live” art events, in 2010 Beck’s did a similar project using The Foundry @ Shoreditch, featuring the artist Jamie Brown.