Swarovski presented a vibrant splash of summer colour with an exclusive interactive campaign that dominated Ocean Outdoor’s Eat Street screen at Westfield London last weekend (June 9-10).
The interactive campaign invited participants to ‘Bring Colour To Summer’ by stepping on one of four coloured spots positioned in front of the large format digital out of home screen.
Ocean’s LookOut technology detected when people were standing on the floor vinyls, triggering their chosen colour to change on screen from black and white to its vibrant counterpart. If they moved from one vinyl to another, the colour changed to match. And if a group got involved, they could light up the entire screen in full colour at the same time.
The activation included a chance for participants to win a summer bag and voucher to be redeemed at the Westfield London store.
The campaign was planned by Havas Media and Adcity UK with supporting creative by HKX Productions in association with Ocean Labs.