The full-motion digital screen is situated adjacent to the iconic Bullring Shopping Centre, head on to high volumes of affluent shoppers in the main pedestrian area of Birmingham City Centre. The screen is also positioned above a key pedestrian piazza giving high levels of dwell time.
Birmingham City Centre has a retail value of over £1 billion per year and the Bullring alone has 40,000,000 visitors a year.
Regular food shoppers in M&S or Waitrose indexing 166 versus the UK average
The city centre retail area is the busiest part of Birmingham with an average of 1.7 millions visitors per week.
Sources: Route, DfT, CACI