The screen has become part of the infrastructure of Liverpool, located opposite Lime Street station, engaging with commuters, shoppers and tourists.
The latest upgrade and site development have completely enhanced the location, creating a pedestrian area, allowing longer dwell time, better engagement and an overall enhanced out-of-home experience.
The Liverpool Media Wall delivers over 1m adults in a 2 week period.
A £1m upgrade to the screen and surrounding wrap now offers new technology capabilities and an additional experiential area, with the opportunity to deliver an immersive and all-encompassing experience that fully engages with an audience of high spenders on clothing and fashion.
Our Ocean Labs are offering a creative palette of our technologies with the new screen, including DeepScreen, On Screen AR, Mobile AR and interactive games, screen reactive content, photo upload campaigns as well as live data and video feeds.
30.36m wide x 6.58m high
*Sources: Route, DfT, CACI