Ocean Location

Liverpool Media Wall

Bigger and better screen. New experiential area. Enhanced OOH experience.

The screen has become part of the infrastructure of Liverpool, located opposite Lime Street station, engaging with commuters, shoppers and tourists.

The latest upgrade and site development have completely enhanced the location, creating a pedestrian area, allowing longer dwell time, better engagement and an overall enhanced out-of-home experience.

The Liverpool Media Wall delivers over 1m adults in a 2 week period.

A £1m upgrade to the screen and surrounding wrap now offers new technology capabilities and an additional experiential area, with the opportunity to deliver an immersive and all-encompassing experience that fully engages with an audience of high spenders on clothing and fashion.

Our Ocean Labs are offering a creative palette of our technologies with the new screen, including DeepScreen, On Screen AR, Mobile AR and interactive games, screen reactive content, photo upload campaigns as well as live data and video feeds.

Video

LMW Teaser 2022    Share / Download

Location

Liverpool Media Wall, Lime Street, Liverpool, L1 1NY / 53.40748,-2.97973 Download Map

Details
Did you know?

The Liverpool Media Wall is Ocean’s first full motion large format location, live since 2008

Audience Demographics*
  • Male / Female

    40% / 60%

    Male

    40%

  • AB

    17%

  • ABC1

    35%

Audience Age Ranges*
  • 16-24

    35%

  • 25-34

    20%

  • 35-44

    8%

  • 45-54

    11%

  • 55+

    26%

Top CACI Acorn Groups*

  • Executive Wealth

    Index 119 vs. Liverpool average

  • Successful Suburbs

    Index 232 vs. Liverpool average

  • Steady Neighbourhoods

    Index 109 vs. Liverpool average
Audience Insights*

  • Half of audience are 15-34, indexing at 146 versus the UK average

  • Liverpool has been found to have a population much younger than the UK as a whole. Providing a great opportunity for youth brands

  • High spenders on clothing and fashion indexing at 171 versus the UK average

Ask for it by name

*Sources: Route, DfT, CACI

Liverpool Media Wall News Stories