Ocean Location

Liverpool Media Wall

The largest full-motion out of home digital advertising screen in Europe

The screen has become part of the infrastructure of Liverpool, located opposite Lime Street station, engaging with commuters, shoppers and tourists.

The Liverpool Media Wall delivers over 1m adults in a 2 week period.

Location

Liverpool Media Wall, Lime Street, Liverpool, L1 1NY / 53.40748,-2.97973 Download Map

Details
Did you know?

In 2013 The Liverpool Media Wall had a £1 million screen upgrade, making it not only the biggest in Europe but also one of the highest quality screens.

Audience Demographics*
  • Male / Female

    40% / 60%

    Male

    40%

  • AB

    17%

  • ABC1

    35%

Audience Age Ranges*
  • 16-24

    35%

  • 25-34

    20%

  • 35-44

    8%

  • 45-54

    11%

  • 55+

    26%

Top CACI Acorn Groups*

  • Executive Wealth

    Index 119 vs. Liverpool average

  • Successful Suburbs

    Index 232 vs. Liverpool average

  • Steady Neighbourhoods

    Index 109 vs. Liverpool average
Audience Insights*

  • Half of audience are 15-34, indexing at 146 versus the UK average

  • Liverpool has been found to have a population much younger than the UK as a whole. Providing a great opportunity for youth brands

  • High spenders on clothing and fashion indexing at 171 versus the UK average

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*Sources: Route, DfT, CACI

Liverpool Media Wall News Stories