Sky UK wanted to celebrate the launch of its partnerships with Team GB and ParalympicsGB ahead of the Milano Cortina 2026 Winter Games.
Using premium Digital Out of Home screens and hand-picked content creators, they exceeded campaign targets by +19%.
Sky wanted to make an impact by doing things differently, whilst ensuring cultural relevancy for one of the biggest cultural moments across the globe. By using Ocean Creator to announce their launch, the result was a national campaign that went far beyond the screen, extending the impact of DOOH through creator-led storytelling.
Running across 50 premium DOOH screens across the UK, including Piccadilly Lights, the Sky UK campaign featured four-time Olympian Chemmy Alcott, advertising duo The Berry Boys, and disability advocate and blind footballer, Blind Tobes.
Each creator produced content interacting with the live campaign at their chosen location. Altogether there were 17 pieces of content created and amplified across social media.
- 26.3m Digital Out of Home impacts – +15% vs target¹
- 15.1m social media impressions – +21% vs target¹
After our consumer insights panel, Ocean Pulse viewed Sky’s Ocean Creator posts: - 68% of 18-34 year olds agreed that the campaign was more memorable by using both DOOH and the content creator²
- 63% of 18-34 year olds said the inclusion of the creators made them pay more attention to the DOOH campaign²
- 74% of 18-34 year olds said seeing the creators and DOOH made the campaign feel more sharable²
Source: Sky UK 2026¹, Ocean Pulse 2026²
“Innovation sits at the heart of Sky, and we are delighted to be the launch partner for Ocean Creator. We have a long history of great work with Infinitum and Ocean, and the ability to grab the attention of the public through this blend of premium digital screens, amplified by leading content creators was too good to miss.”
- Territory United Kingdom
- Date February 2026
- Category Entertainment
- Objective Consumer awareness
