Situated above traffic travelling onto Broad Street and alongside vehicles entering Five Ways Island.
Faces traffic heading into town from the Hagley Rd, Edgbaston and the M5.
120,000 vehicles use the M5 every day and it connects Birmingham city centre to some of the most affluent suburbs in the Midlands.
Indexes highly against light TV viewers at 113, key in supporting Central TV campaigns
1 in every 4 impacts is delivered against ABC1 Adults
Indexes well for brands wanting to target Young 25-34, Index 111 & male 103
Sources: Route, DfT, CACI