Ocean Location

Digi-Bridge, Five Ways Island, Birmingham

Key Route Into city centre from M5 and affluent Suburbs

Situated above traffic travelling onto Broad Street and alongside vehicles entering Five Ways Island.

Faces traffic heading into town from the Hagley Rd, Edgbaston and the M5.

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Location

Five Ways Island, Hagley Road, Birmingham B16 8HS / 52.47283,-1.9192 Download Map

Details
Did you know?

120,000 vehicles use the M5 every day and it connects Birmingham city centre to some of the most affluent suburbs in the Midlands.

Audience Demographics*
  • Male / Female

    51% / 49%

    Male

    51%

  • AB

    20%

  • ABC1

    45%

Audience Age Ranges*
  • 16-24

    14%

  • 25-34

    17%

  • 35-44

    21%

  • 45-54

    19%

  • 55+

    28%

Top CACI Acorn Groups*

  • Lavish Lifestyles

    Index 136 vs. West Midlands average

  • City Sophisticates

    Index 754 vs. West Midlands average

  • Career Climbers

    Index 213 vs. West Midlands average
Audience Insights*

  • Indexes highly against light TV viewers at 113, key in supporting Central TV campaigns

  • 1 in every 4 impacts is delivered against ABC1 Adults

  • Indexes well for brands wanting to target Young 25-34, Index 111 & male 103

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*Sources: Route, DfT, CACI

Digi-Bridge, Five Ways Island, Birmingham News Stories