Singer Cher Lloyd staged a takeover of Ocean Outdoor’s large format Eat Street digital screen on Monday, August 1st to celebrate the release of her highly anticipated debut single.

The Eat Street take-over at London’s Westfield Centre was the climax of a seven day countdown to the launch of “Swagger Jagger” which was released in shops that day.

At 3pm, Ocean Outdoor played out the full music video, along with a pre-recorded message from Cher inviting fans to visit HMV in the Westfield Centre for a signing session.

Fans could purchase the CD from the HMV and received a limited edition wristband to get access to the signing.

‘Swagger Jagger’ is the lead single from Cher’s debut album, which is released in November 2011 through Simon Cowell’s record label, Syco Music.

Cher Lloyd on Eat Street

Cher Lloyd on Eat Street

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