Drops in the Ocean supports environmental charities by donating 2% of our reported revenue through advertising value across our iconic digital screens

In 2018 we created Oceans for Oceans; an initiative to act together to help end the use of single use plastics within our business and stop plastic ending up in our seas and oceans. Partnering up with the Marine Conservation Society to work simultaneously on these issues, we supplied advertising space across the UK network to help amplify their messages, causes and fundraising appeals.

Following on from this partnership, in November 2021, we advanced Oceans for Oceans to sit within our wider sustainability mission and created the Drops in the Ocean Fund. Under this initiative, we donate 2% of our annual reported revenue to environmental organisations and causes associated with the preservation of the planet.

Some of the chosen beneficiaries since 2021 are Pipal Tree, Justdiggit, Cool Earth, Our Only World, the Blue Marine Foundation, Marine Conservation Society, Coral Restoration Foundation, Wildfowl & Wetlands Trust, Canal & River Trust, World Land Trust, RangerLab and Campaign for National Parks.

Read more about the winning charities from 2022, 2023 and 2024.