St James Quarter, Edinburgh

A unique OOH full motion opportunity in one of Europe’s most exciting capital cities.

OOH Opportunity

A selection of unmissable D6 locations across St James Quarter Edinburgh. Plus, coming soon, 2 large format full motion screens within the shopping centre.

At the heart of Scotland’s capital, St James Edinburgh Network connects brands with a diverse range of consumers from locals, to tourists and visitors from the rest of the U.K.

The introduction of St James Edinburgh Network fills a void of digital out of home options in Scotland’s capital city, giving advertisers access to the city’s young and affluent population.


St James Quarter is a catalyst of change for a new Edinburgh becoming the go-to destination in one of Europe’s most stylish cities that is shaping a modern Scotland.

Fast Facts
  • St James Quarter will increase the city’s total available spend by 13%

  • With St James Quarter, the city will have 46% market share of the core catchment retail spend.

  • St James Quarter will cover 21% of Edinburgh retail offer

  • Edinburgh has a core catchment of spend potential of £4.5bn

  • Edinburgh’s population comprises 38% of wealthy households’ vs 32% in Europe

  • Edinburgh’s annual domestic tourist expenditure is £681million

About St James Quarter

With an investment of over £1billion, St James Quarter is an inspiring, attractive and vibrant destination for people to shop, live, dine and play.

  • 850,000 sq ft of prime retail comprising well-known national and international high street, aspirational and high-end brands such as John Lewis, Pandora, Calvin Klein, Tommy Hilfiger and Dune.
  • Everyman Cinemas debuts its first Edinburgh city cinema at St James Quarter.
  • W Edinburgh is the brand’s first hotel in Scotland – providing the most luxurious hotel in Edinburgh and reinforcing the city’s reputation as a cosmopolitan European capital.

The St James Quarter Network Locations