ParalympicsGB Paris 2024 Ambassadors, including athletes Liam McGarry and Funmi Oduwaiye, gathered at Piccadilly Lights in London this morning (20 May), for a five minute domination marking 100 days to go to the Paris 2024 Paralympic Games.
Created by our in house designer, Giulia Consonni, the DOOH spot includes photography of 17 Paralympians and Paralympic hopefuls, including Dame Sarah Storey from Manchester, Rachel Choong from Liverpool, Columba Blango from London, Lauren Rowles from Birmingham and Hope Gordon from Rogart in the Scottish Highlands. The campaign will also be appearing across our wider OOH network, on 113 screens in six cites (London, Manchester, Edinburgh, Derby, Birmingham, Glasgow and Southampton).
ParalympicsGB CEO David Clarke said: “It’s fantastic that we can celebrate 100 days to go to the Paralympic Games by working together with Ocean Outdoor to shine a light on our amazing Paralympians and Paralympic hopefuls at such landmark locations, right across the UK. The countdown to Paris 2024 is in full swing and I look forward to seeing ParalympicsGB’s athletes line up in Paris this summer.”