Ocean Location

The BFI IMAX, Waterloo

The largest and most unique advertising canvas in Europe, now even more impactful with the latest LED lighting.

Creative Canvas

The unrivalled BFI IMAX combines 1,734m² of creative canvas with the latest technology in LED lighting to deliver unique and high impact advertising experiences.

  • 48,000 LEDs to create spectacular effects and eye catching displays
  • Totally dynamic and programmable lighting system
  • Every colour possible

New to the BFI IMAX, Ocean’s DeepScreen® concept allows the illusion of 3D depth into the structure using the same anamorphic techniques as we use on digital screens. See the first campaign here

Central premium audience

Central to the bustling transport hub of Waterloo Station and dominating four key vehicular routes (including Waterloo bridge), the BFI IMAX delivers against both the pedestrian/transport audience and the roadside out of home audience.


The BFI IMAX is limited to a maximum of 26 clients per year and its brand count includes some of the world’s biggest and best known brands.

There is only one BFI IMAX, and its impact is impossible to replicate.


Transformers: Rise of the Beasts - The BFI IMAX, DeepScreen 3D - May 2023    Share / Download


IMAX, South Bank, Waterloo, London, SE1 8XR / 51.50484,-0.11362 Download Map

Did you know?

The Southbank is renowned as one of Europe’s best and most influential cultural centers. The Southbank has a 21 acre foot print with The IMAX dominating all of the key approaches to some of London’s most influential arts venues, restaurants and bars.

Audience Demographics*
  • Male / Female

    49% / 51%



  • AB


  • ABC1


Audience Age Ranges*
  • 16-24


  • 25-34


  • 35-44


  • 45-54


  • 55+


Top CACI Acorn Groups*
  • Lavish Lifestyles

    Index 307 vs. UK average
  • City Sophisticates

    Index 648 vs. UK average
  • Career Climbers

    Index 278 vs. UK average
Audience Insights*
  • Neuroscience proves that The IMAX primes all other OOH advertising activity

    ensuring higher levels of emotional intensity and memory encoding.

  • Emotional Index of 168

    versus an average for standard large formats (Source: Neuroscience: The Science Behind the Art of Outdoor)

  • Captures London’s affluent, young professionals

    AB indexes 131 versus UK. 25-34 year olds indexes 154 versus UK. In full time employment indexes 137 versus UK.

  • Selective media consumers

    Light TV viewers indexes 144. Light Radio listeners indexes 109. Heavy Economist readers indexes 426. Heavy cinema goers indexes 144.

Ask for it by name

*Sources: Route, DfT, CACI

The BFI IMAX, Waterloo News Stories