It has been announced today that Olivia Salau joins a talented set of individuals across the industry, nominated for Outstanding Women in Creativity and Digital by The Drum. Olivia, who sits within the Ocean Labs team as Creative Project Manager, has been instrumental in delivering some of Ocean’s most exciting campaigns, and we look forward to where her future will lead her.
Read here a little of her profile:
Ocean Outdoor’s Olivia Salau has made a name for herself delivering cutting-edge campaigns such as augmented reality work for Kraken Rum and interactive projects for Dulux. She’s a member of the company’s Voyager Program, an accelerator scheme that aims to mould marketers that can guide Ocean’s future development.
If you had an extra hour in the day, how would you spend it?
I would spend it playing. I find that being silly, doing something different is the vehicle for engaging so much of yourself. Your mind is able to go to a relaxed, open and creative place. It can open you up to the discovery of new things and most importantly it is fun. As children we are so connected to our sense of imagination and exploration, we are uninhibited and unburden by the stresses of the real world. We come up with weird and wonderful things. I think playing is a great way to reengage that creative energy.
What’s your favourite ad?
My favourite ad is the Dream Crazier ad featuring Serena Williams. The first time I watched it I found myself crying. Aside from relating to it as a sport woman, I felt utterly inspired to see a snippet of the stories of these brilliant women. To me, it epitomised not only the power of advertising, but also the power of representation.
What’s the best piece of advice you’ve ever been given?
It’s hard to answer this without leaning into cliches, but I would say ‘Don’t be afraid to ask for help’. It’s applicable to so much of life. It’s OK not to be able to do everything yourself and there are always people around you that are willing to lend a hand. Get a mentor, talk to your boss about the project you can’t get your head around, call someone that cares how your day went. The more open you are to the support and brilliance of others the more your own brilliance can grow.
For other nominees see the article from The Drum.