Ocean Location

The Screen @ Monument, Newcastle

The first full-motion digital external screen in the heart of Newcastle’s retail centre

Located at the main entrance of Intu Eldon Square shopping centre, adjacent to the Monument Metro station and close to the Monument mall, this full-motion screen has a fortnightly reach of 1.2 million impacts.

Due to its location in one of the most affluent areas in Newcastle, the screen targets consumers and professionals heading into the city’s retail, business and financial districts.

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Location

Northumberland St, Newcastle upon Tyne, Tyne and Wear NE1 7AL / 54.97384,-1.61356 Download Map

Details
Did you know?

The shopping population of Newcastle city-centre is over 500,000, including 160,000 under 25’s.

Audience Demographics*
  • Male / Female

    50% / 50%

    Male

    50%

  • AB

    15%

  • ABC1

    70%

Audience Age Ranges*
  • 16-24

    46%

  • 25-34

    19%

  • 35-44

    11%

  • 45-54

    10%

  • 55+

    14%

Audience Insights*

  • High spenders on clothing indexing at 138 versus the UK average

  • Intu Eldon Square footfall is 34 millions

  • The average dwell time in the shopping centre is 99 minutes

  • The average visitor frequency is 71 times per year

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*Sources: Route, DfT, CACI

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