Real time reaction
Ocean React brings your campaigns to life with real-time relevance. Powered by live data, it triggers dynamic content in response to environmental and contextual cues, ensuring what’s on screen speaks directly to the moment.
From countdowns and weather updates to live sports scores, film times, social media feeds or even retail data, Ocean React adapts your creative in real time.
The result? Messaging that’s not only seen, but remembered.
By making content more timely, more personal, and more purposeful, Ocean React helps brands connect in ways that are more likely to inspire action.
Live data feed features
Social
Live updates from your brand’s social channels, via our professional moderation service.
Trends
Take inspiration from topics that are trending on social platforms to help inform your brands content and ensure you are always relevant to the consumers mindset.
Weather
Temperature, humidity, precipitation, wind speed, cloud cover, UV index.
Traffic
Change creative based on the speed of traffic flow.
Scoreboard
Up to the minute sports data allowing audiences to stay close to the action.
Live film times
Up to the minute film times and ticket availability.
Recent case studies using the power of Ocean Labs
Ocean React enabled locations
As you browse locations, click the bookmark icon to save them to your collection
The Screen @ St. Enoch, Glasgow
Added to collection
Removed from collection
The Screen @ St. Enoch, Glasgow
Glasgow
• Digital
Ocean Augmented Reality
The Crown, Glasgow
Added to collection
Removed from collection
The Crown, Glasgow
Glasgow
• Digital
Ocean React
The M5 Digi-Tower, Birmingham
Added to collection
Removed from collection
The M5 Digi-Tower, Birmingham
Birmingham
• Digital
Ocean React
Digi-Bridge, Trinity Wandsworth, London
Added to collection
Removed from collection
Digi-Bridge, Trinity Wandsworth, London
London
• Digital
Ocean React
Skyline @ Westfield Stratford City
Added to collection
Removed from collection
Skyline @ Westfield Stratford City
London
• Digital
Mixed Reality
The Screen @ Glasgow Central
Added to collection
Removed from collection
The Screen @ Glasgow Central
Glasgow
• Digital
Ocean Augmented Reality
Hydro Arena II, Glasgow (Northbound)
Added to collection
Removed from collection
Hydro Arena II, Glasgow (Northbound)
Glasgow
• Digital
Ocean React
The Screen on Leicester Square
Added to collection
Removed from collection
The Screen on Leicester Square
London
• Digital
Ocean React
The Screen @ Piccadilly Gardens, Manchester
Added to collection
Removed from collection
The Screen @ Piccadilly Gardens, Manchester
Manchester
• Digital
Ocean Augmented Reality
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Ocean Mixed Reality
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Ocean Projections
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Supersized impact in the heart of the city
