Flagship viewing zone will be hosted at Battersea Power Station throughout the Wimbledon Fortnight

The Wimbledon Experience makes a welcome return to London’s Battersea Power Station later this month, serving up live tennis action from The Championships, Wimbledon. 

Now in its third year, the official viewing zone will be delivered in association with American Express, Official Partner of The Championships, and managed by Ocean Outdoor.

Throughout the Wimbledon Fortnight, from Monday 29th June to Sunday 12th July, fans will be able to watch the BBC broadcast live on a large format 15 square metre screen, situated in Power Station Park next to the Grade II* listed Power Station and River Thames. 

This year’s viewing zone will feature a fan village, delivering an authentic taste of Wimbledon through its look and feel, partner activations and guest experience. The Wimbledon Experience is free to visit and will be open daily with live match screenings from 11am until 9pm.

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As headline partner, American Express will be giving away limited edition charms* and a chance to win tickets to the Wimbledon finals weekend. Pimm’s will also be present with its branded bus, serving classic drinks. Official Championships merchandise will be available for purchase, alongside traditional strawberries and cream.

The Wimbledon Experience will be produced by Ocean Labs. The AMEX activation is produced by the experiential agency Momentum, with planning through UM and Rapport.  

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Brendan Dinen, Head of Marketing at The All England Lawn Tennis Club, said: “As we welcome what we anticipate will be another unforgettable Championships, we’re excited to bring the magic of Wimbledon to thousands of fans at the iconic location of Battersea Power Station. We’re thrilled to collaborate with Ocean Outdoor once again to deliver a fan experience designed to captivate and inspire audiences while celebrating the very best of world-class tennis.”

Rachel Sutton, Ocean Outdoor Director of Brand Partnerships, said: “We mark our ninth year working with The All England Club and the third year bringing The Wimbledon Experience to Battersea Power Station. This fan zone gives families and tennis lovers of all ages a chance to view The Championships match action and connect with Wimbledon’s Official Partners against the backdrop of one of London’s most scenic destinations. Where better to relax and enjoy the atmosphere of the oldest Grand Slam event in the world?”

Natalie Caley, Senior Commercialisation Manager at Battersea Power Station Development Company, said: “The Wimbledon Experience at Battersea Power Station has grown into one of the most popular fixtures in our summer events calendar, as thousands of people visit the riverside neighbourhood to enjoy watching the matches together as part of their day of shopping, dining and leisure. We are pleased to be working again with Ocean Outdoor and The All England Lawn Tennis Club to raise the bar further on this experience, meeting the strong consumer demand for memorable, impactful experiences at Battersea Power Station.”

Last year, Ocean Outdoor managed and curated the 5,000 capacity official Women’s Rugby World Cup fan zone at Battersea Power Station, later becoming the home of the Red Roses’ Rugby World Cup victory celebration.

*subject to availability/while stocks last