We’re proud to support Ad Net Zero and its mission to help the advertising industry reduce the carbon emissions associated with the production, distribution and publication of advertising.
Having supported the initiative since December 2021, we became an Ad Net Zero Accelerator in 2026, strengthening our commitment to driving progress across the industry.
During London Climate Action Week in June 2026, we hosted an event at Ad Net Zero’s offices as part of its programme of industry sessions. Bringing together Ocean team members, sustainability platform Pinwheel and non-profit Coralive, the session explored how innovation can help future-proof businesses, reduce environmental impact and deliver tangible real-world change.
Through presentations and a roundtable discussion, we shared practical insights on business resilience, sustainability priorities and the opportunities for innovation across out-of-home advertising.
We believe meaningful progress happens when businesses work together. Through our involvement with Ad Net Zero, we’re sharing knowledge, encouraging collaboration and helping build a more responsible advertising industry, creating positive environmental impact beyond the screen.
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Ad Net Zero purposes action on five fronts:
- Advertising businesses’ own operations
- Advertising production
- Media buying and planning
- Awards and events
- Using advertising’s positive influence to promote more sustainable behaviour