Why premium DOOH needs to be part of your social media plan

The most effective social media campaigns don’t start on social. They start in the real world.

Our research shows that when DOOH and social work together, brands can amplify reach, strengthen impact and stay front of mind, and when DOOH becomes social content, its audience doesn’t stop in person – it travels onto social feeds and unlocks an entirely new audience. As social media channels continues to grow, the opportunity for is clear – use premium DOOH to make your social media strategy work harder.

The findings:

Ocean’s fifth neuroscience study used brain imaging to demonstrate how premium DOOH is a vital ingredient in helping your brand extract better value from their social media content. The research established how premium DOOH primes and optimises social media campaigns, elevating brand relevance, likability and authenticity.

1) DOOH primes a brand’s social strategy.

When a brand’s post is primed by premium DOOH, attention on that social post increases to 2.5 seconds – a 32% uplift.

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2) Brand sharing increases engagement

When DOOH campaign imagery is shared by the brand featured, it increases engagement and brand lean by +21%.

3) Influencers drive brand lean

When an influencer shares a photo of video of DOOH on social media it drives +35% increase in brand lean in.

4) DOOH + social = the ultimate combination

When audiences view DOOH in person and then view a social media post featuring the same campaign, there is an 18% increase in emotional intensity.

Discover our Neuroscience research

OOH and Social Media go hand in hand

The Point of Social is a study into social media behaviour OOH, showing a clear synergy between social media and OOH.

Social media behaviour during the day, when out of home, lead to an 11% attention gap in daytime social media advertising, with OOH advertising well positioned to address this attention gap due to its high reach and proven priming effects that enhance the performance of social media campaigns.

Social media usage when out of home is more action-oriented and 75% more likely to lead to a purchase² – demonstrating a clear opportunity for brands to use OOH to prime audiences when they are viewing social media.

Download the full paper here

²The Point of Social 2026.

Ocean Creator: a crucial time for content creation

One package. Guaranteed reach.

The creator economy is forecast for rapid growth over the next few years, and its effectiveness is increasingly well documented. The real challenge for brands is how to integrate creators into the wider media mix in a way that feels effective and organic.

That’s exactly the problem Ocean Creator solves.

Delivered in partnership with Creator by Infinitum, Ocean Creator is a turnkey solution for brands – combining the brand-building power of iconic DOOH with the creative storytelling of creators, guaranteeing audience delivery across channels.

Learn more about Ocean Creator

Sky case study

26.3m Digital Out of Home impacts +15% vs target
15.1m social media impressions +21% vs target

In a survey of 18-34 year olds:, After seeing Sky’s Ocean Creator posts:
68% agreed that the campaign was more memorable by using both DOOH and the content creator¹
63% said the inclusion of the creators made them pay more attention to the DOOH campaign¹
74% said seeing the creators and DOOH made the campaign feel more sharable¹

¹Ocean Pulse, June 2026 (18-34 year olds)