Lindt opened their newest flagship store using Ocean Labs’ live stream technology. In the heart of Piccadilly Circus, the ribbon cutting moment made Lindt history. 

the cHALLENGE

Lindt sought to create a completely unique launch moment for their newest store in the heart of the West End. Their objective was to drive visitors into the flagship store whilst capturing the attention of those passing-by.

the SOLUTION

To achieve this, Lindt leveraged the high footfall location and status of Piccadilly Lights. Their screen domination started with a countdown to draw in crowds, before switching to a live stream from the store below, where the opening moment was marked by tennis champion, Roger Federer. Visitors to Piccadilly Circus didn’t have to be in the store to experience the excitement, they could feel it from the screen, capturing photos and videos which reached 1m social media impressions over 3 days.
 OUTCOMES

• 1 million social media impressions*
• 22,000 social media engagements*
• 10m media reach

*Pulsar 2025. Data over 3 days from day of launching on X, TikTok and Instagram