Ocean Outdoor UK CEO Nick Shaw has announced a number of promotions as he assumes leadership of the Digital Out of Home (DOOH) advertising business in the UK.

Head of Trading and Investments Andrew Gibson is promoted to Chief Revenue Officer, and Rachel Sutton, currently Head of Brand Partnerships, is promoted to Director of Brand Partnerships.

Gibson joined Ocean more than 11 years ago as Director of Trading, having worked previously at JCDecaux, Titan and Maiden. Sutton joined Ocean as Associate Director at the same time, having worked client-side at H&M and prior to that at Kinetic on the specialist planning side. She was promoted to Agency Sales Director, Group Head, and Head of Marketing, most recently leading Ocean’s client-focused department of Brand Partnerships.

Both Gibson and Sutton will lead the sales division and sit on the UK operating group (UKOG), reporting into Shaw.

In the sales teams outside of London, Regional Account Director Katherine Kershaw is promoted to Group Head, running Ocean’s seven strong regional team out of Manchester. Kershaw replaces Regional Sales Director Keith Crisp who is moving across to lead on International Sales. Kershaw joined Ocean almost two years ago. Crisp joined Ocean as an Associate Director 15 years ago from Viacom Brand Solutions. They both report into Gibson.

Other senior promotions include Group Head Matt Tulip who becomes Head of Agency Sales, and Group Head James Marden who becomes Head of Planning and Investments.

Nick Shaw said: “Andrew and Rachel bring a huge amount of experience to the leadership team and these promotions recognise their understanding and commitment to Ocean. From a skillset point of view, they balance each other well. Andrew with his trading knowledge and Rachel from her strategic specialist, client and media owner side, helping us to navigate the changing advertising landscape.

“International is a big growth area with a lot of brands looking to enter the UK market, something we will capitalise on with Keith heading up that division. Katherine was brought in as part of that succession plan. She lives and breathes Manchester in particular and will bring that same energy to the growth of the regions and nations outside of London.” 

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Andrew Gibson said: “I’m delighted to step into the Chief Revenue Officer role at such an exciting time for the business. With an exceptionally strong portfolio in place, 2026 is set to be our most significant year for screen development in my time at Ocean, with several new product launches making it a pivotal year for the company. I look forward to working closely with our teams and customers to accelerate growth, strengthen partnerships, and deliver long-term value.”

As part of Ocean’s ongoing investment in its estate, new formats, people and client relationships, Sutton will recruit a further two executives to her team following the arrival of Craig McFarlane as an Associate Director last year.

Rachel Sutton said: “Over the past 11 years both Ocean and the wider DOOH sector have transformed into a creative, responsive content channel which drives fame, trust, interest and attention. In challenging times for advertisers, Ocean adds real value to any media plan, building strong brand relationships, delivering first class visual spectacles and producing audience experiences worth sharing.”

The UK leadership team also includes Marc Keenan, Managing Director of Ocean Scotland; UK Financial Controller – Operations Kapil Kansara; Director of Technology and Operations John Kilfeather; Director of Commercial Systems Angela Green; Development Director Tom Ballantine; UK Marketing Director Marie Le Hur; Head of Ocean Labs Melanie Blood; and Head of People and Talent Nicola Smith.