Commercial Gold

Nordea “Your identity is priceless” by Nordea Group Creative 

What if you were walking down the street and in the most anonymous of environments, you see everyone around you wearing masks of your own face? Through AR technology, we transform DOOH into a reminder of how important it is to keep our identity safe from fraudsters.

Picture walking down a busy street, lost in thought, when you notice something odd on a digital billboard. People around you, strangers you’ve never met – start to look too familiar. Each one is wearing a mask of your face, as if your identity has been pasted onto everyone around you. It’s eerie and unsettling. Before you can fully process, a message flashes across the screen “Your identity is priceless. Let’s keep it protected”. In that moment, the truth hits – your personal info could be stolen and misused just as easily. But Nordea is here to help with our expertise and digital solutions.

Non-Profit Gold

Naturskyddsföreningen “Bryt mönstret”
by Stendahls

To promote eco-friendly transportation, individuals are actively encouraged to break the harmful cycle of car dependency. A motion sensor detects when people walk or cycle between two screens. As they pass, exhaust fumes vanish, allowing nature to flourish on the second screen. This interaction serves as a thank you for breaking the pattern.

To demonstrate the scope of the Swedish Society for Nature Conservation’s work, key locations and areas they protect daily are highlighted, such as the lakebed in Edsviken, the anthill at Himlaberget, and the woodland between a preschool and an office. Cameras are positioned at these locations, livestreaming footage to our DOOH screens in major cities, where the society’s most affluent target audience is concentrated. The concept offers a stark contrast to the typically fast-paced advertising environment.

Commercial Gold

McDonald’s “The Steal Deal” by NORD DDB

This campaign is built around the insight that we all steal fries from our friends. So, since fries are apparently meant to be stolen, NORD DDB is creating ad spaces where you can steal fries from McDonald’s and get a ”steal deal” in the McDonald’s app. They are inviting customers to join in on a game with McDonald’s. The reward (a coupon) drives people into McDonald’s restaurants.

Non-Profit Gold

Zuccarellostiftelsen “Tap in donation” by Rosser

The Zuccarello Foundation works to ensure that all children have the opportunity to participate in sports, regardless of their financial situation. They want to create a digital screen with the same NFC tap function used in store card payments. On the screen, there is an image of a lone ball with the payment terminal’s tap symbol and a simple message about the campaign above. When you tap your card on the ball on the screen, you make a simple donation to the Zuccarello Foundation. The tapping also triggers a video where the ball is passed towards the goal. A child receives your pass, scores a goal, and celebrates in front of you on the screen with a thank you message.

Commercial Gold

Cocio “Cocio Delay Discount” by The Barn 

Cocio wants to create “Good mood moments” for travelers in airports by utilizing real-time flight data to launch a digital campaign that turns flight delays into Cocio-discounts.

For every minute a flight is delayed, travelers earn a 1% discount. The discount can be claimed by scanning a QR code on our digital screens in selected airports, which can then be redeemed at the duty-free store while waiting for the delayed flight. In this way, Cocio transforms an otherwise dull situation into something positive. This supports Cocio’s brand promise of creating “Good mood moments”.

Non-Profit Gold

Dyrenes Beskyttelse “Svinelidt plads” by &Co / NoA

Denmark is the country in the world with the most pigs per capita. However, each year, ten million piglets and 160,000 sows die due to diseases or injuries. Animal Protection Denmark wants to emphasize this problem by building on a simple insight regarding the absurd space requirements for slaughter pigs: 0.65 m² for an adult pig weighing 110 kg.

0.65 m² is equivalent to three times the area of a typical DOOH advertising screen. According to legal requirements, there can therefore be three adult pigs weighing 110 kg in the space occupied by the advertisement. Animal Protection Denmark wants to create a DOOH campaign featuring three pigs that are almost stuck between each other, struggling to move around in one of Ocean’s digital screens. In this way, Animal Protection Denmark aims to utilize DOOH to present a striking depiction of pig life in Denmark.

Commercial Gold

Qmusic “Silent Street Stage” by Total Design

Our digital screens transform into the Netherlands’ newest concert venues. The concert is played on our screens and the performance can be listened to by everyone with earphones via the QMusic app.

Non-Profit Gold

Nationale Opera & Ballet “The city as a dancefloor” by Higuita

The piece ‘in C’ is performed not only by the dancers, but also by the residents or visitors of Amsterdam. When a passer-by stands in front of the screen and moves, the ballerina imitates the movement with an elegant ballet step. In this way, everyone can be part of the Dutch National Opera and Ballet.

Commercial Gold

McVitie’s “Dare to Dunk?” by To Boldly Go

McVitie’s invites biscuit lovers to put their dunking skills to the test with an interactive DOOH challenge. Players use our hand and gesture control haptics technology to mimic the classic hot drink dunk, trying to hit that sweet spot before the biscuit breaks. Every day, there are 100 chances to win, with rewards for near-perfect efforts and a grand prize for those who master the ultimate dunk. A live ‘dunkerboard’ adds a competitive edge, encouraging social media sharing.

Non-Profit Gold

Greenpeace UK “You Can’t Jail This Billboard” by elvis

Greenpeace UK and elvis use our digital screens and technology to draw attention to the fact that DOOH placements have more freedom than the average peaceful protester. Greenpeace activists will protest from ‘inside’ our screens, where they are in no danger of jail as opposed to the situation ‘outside’ of them, using The Loop network to tour different UK cities at different times of the day. Activists will be seen holding their protest signs and heard via ShoutOut technology, making a powerful statement with Ocean Labs’ innovation at its heart.

Commercial Gold

“#Käpypalaa” by Mainostoimisto Convoy Oy + Markkinointitoimisto OZO + Wow Helsinki

More than 50 million hectares of forest burn on Earth every year. Finland is a very forested country, especially sensitive to the forest fire risk brought by climate change. Finland lacks a national and annual way to guide new generations in responsible fire use in the terrain. Small fragmented reminder campaigns do not cross the news threshold.

The challenge will be solved by starting the annual national #Käpypalaa in 2025, a safety communication campaign that appeals to new generations without leaving the old ones cold, the concept of which works year after year and whose power, interest and recognition grow from generation to generation. The campaign is implemented across several channels and directs the target audience to the website to the edge of responsible fire use.