B96 - Boulton Middleway, Birmingham

Adjacent to the Jewellery Quarter, this high traffic location faces traffic travelling from the ICC towards North Birmingham, Sutton Coldfield & the M6.

Busy location targeting a vehicular audience travelling around the city and to the M6
Young, urban audience, 15-34s indexing at 284 vs Birmingham Average
Indexes well for brands wanting to target professional males, ABC1 men 134 vs Birmingham*

Location details

Location Birmingham
Format Large Format Backlight
Dimensions 36m²

The Location

Jewellery Quarter

Birmingham’s Jewellery Quarter is a historic and thriving district, celebrated for its craftsmanship and home to over 500 jewellery and diamond businesses.

Beyond its heritage, it’s a vibrant hub of independent shops, galleries, cafes, and bars, attracting professionals, tourists, and locals alike.

Jewellery Quarter Station

Jewellery Quarter Station is a key transport hub in Birmingham, connecting the historic Jewellery Quarter to the city centre and surrounding areas via rail and tram services.

With steady footfall from commuters, professionals, and visitors exploring the district.

Hockley Circus Roundabout

Hockley Circus Roundabout in Birmingham is a busy traffic hub connecting key routes in and out of the city. It experiences high volumes of vehicular traffic daily.