Millions watching. Nation’s cheering. History in the making.

How Rugby World Cup inspired the next generation of women and reached millions with their official fan zone.

the cHALLENGE

Getting ready for their biggest challenge yet, Women’s Rugby World Cup needed to bring the energy, excitement and passion of rugby to London.

the Solution

As the official Digital Out of Home media sponsor of Women’s Rugby World Cup 2025, our Ocean Labs team curated and managed the official fan zone, hosted at Battersea Power Station.

Open daily, the sporting action was showcased as it unfolded live on the big screen, set against the backdrop of one of the capital’s most iconic landmarks.

As well as live match screenings and a full programme of sports, the fan zone hosted rugby themed community events, pitch up and play sports sessions and provided entertainment including guest DJs. Brand partner Asahi kept fans refreshed throughout with their bar and sampling.

In a moment that made history, the Red Roses squad joined fans fresh from their World Cup victory for an unforgettable trophy lifting moment on the balcony at Battersea Power Station.

Read more about how Ocean is bringing Women’s sports to the masses.

the OUTCOME

15 tracked editorial mentions for the RWC fan zone in September including The Guardian and ITV London, reaching an estimated 93m and 860,000 in media value*
The Red Roses winning moment received more than 1,760 earned media mentions for Battersea across major news, sports and broadcast channels, reaching an estimated 4.6bn and 42m in media value*
37, 000 social media impressions from TikTok of the fan zone, including posts from The Independent and BBC Sport**
RWC 2025 was attended by fans from 133 countries, 53% of which were female. Surveys conducted showed that 50% of those attendees had never been to a women’s rugby match before, but 95% intend to return and watch it again***