AR

Why the BFI IMAX wins the battle of the banners
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Vodafone’s Elf and Seek AR game returns bigger and better for Christmas 2023
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Creative digital out of home amplifies Rockstar’s digital concert led by global superstar Stormzy  
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Live Event Series: Reinventing the IMAX
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Times Square and Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances
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Lacoste launched its first ever AR OOH activation with Superheroes campaign
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Darabase partners with PSI and Ocean to direct visitors from Piccadilly Lights AR experience to flagship store
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Landsec and Ocean scale the interactive capabilities of Piccadilly Lights using mobile AR
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CES: Super-human efforts but a sorry absence of everyday necessities
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