Finance met Formula 1 at Canary Wharf, when Reuters Plaza became the starting grid to showcase a new partnership between Revolut and F1, with a full in-person experience across premium DOOH and experiential.
Marking the start of their UK tour, Revolut hosted a one-day Formula 1 pop-up featuring the Audi Revolut F1 car alongside a campaign on The Screen @ Canary Wharf, Reuters Plaza, with giveaways and merch available – showing up and surprising audiences so they could interact with their bank in a brand-new way.
“Canary Wharf, home to our Revolut Headquarters, was the perfect location to kick off our three-week tour around the UK. The activation exceeded our expectations, with consistently high levels of engagement and queues throughout the day. It was also a fantastic opportunity to connect with our employees and bring the brand to life in a meaningful way. Working with the Canary Wharf team was a great experience, and the prominent, high-visibility location provided an outstanding platform to announce our event and interact with so many F1 fans.”
Holly Curry, Senior Brand Activation Manager
- Featured across wider social and T1 trade press (highest-reach and most influential publications), including Reuters and London Daily News
- The top three performing pieces of content gained over 206k views, with 1.6k likes on a single post from The Race
- 33 posts across Instagram and TikTok
- 2,289 gaming interactions across the activation
- Territory United Kingdom
- Date July 2026
- Category Finance
