In December 2022, H&M unveiled their menswear campaign featuring Munya Chawawa, the acclaimed British comedian and entertainer, who was chosen as the brand’s UK menswear ambassador for 2022. The Hawaii Keisuke campaign was brought to life with DeepScreen® technology on the The Screen @ Arndale in Manchester.
- Territory United Kingdom
- Date December 2022
- Category Fashion
- Format Large Format DOOH
- Objective Broadcast Awareness, Social Amplification
- Agency The Midnight Club