Looks like you’re on the UK site. Choose another location to see content specific to your location
Hawaii Keisuke Collection
H&M
In December 2022, H&M unveiled their menswear campaign featuring Munya Chawawa, the acclaimed British comedian and entertainer, who was chosen as the brand’s UK menswear ambassador for 2022. The Hawaii Keisuke campaign was brought to life with DeepScreen® technology on the The Screen @ Arndale in Manchester.
- Territory United Kingdom
- Date December 2022
- Category Fashion
- Format Large Format DOOH
- Objective Broadcast Awareness, Social Amplification
- Agency The Midnight Club
- 230k impressions from Munya’s Instagram post featuring the OOH campaign
- Vs 23k impressions from H&M’s tweet (general brand social post)
- 10x more engagement with use of DOOH and digital together
(Source: Pulsar.)
“I’ve had this on my vision board all year long and now…you can catch me on billboards across London, Manchester, Birmingham and Glasgow modelling the new H&M Man Hawaii Keisuke collection.”
Munya Chawawa
Similar Ocean Outcomes
Loading…
