Ocean Outdoor’s CSR initiative, Ocean for Oceans, supports Birmingham City Council’s Naturally Birmingham Future Parks Accelerator Programme and Wildlife Trust for Birmingham to fundraise for the Dawberry Fields Reptile Project.

The Trust are aiming to raise £2,000 to create habitats for slow worm and common lizard to safely bask and hibernate as well as creating areas of wildflowers to provide home for a range of other wildlife.

The fundraising campaign features on Ocean’s roadside D6 network which comprises 125 hand-selected roadside screens along Birmingham’s commuter arterials and the wider urban city.

As part of Ocean for Oceans’ pledge to fight climate change, Ocean is using its premium digital advertising screens to amplify the voice of organizations that share the same desire to protect the planet.

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Donations can be made by texting DAWBERRY to 70085 to give £10.