Ocean Outdoor has unveiled a brand refresh and new identity which positions the out of home media specialist at the leading edge of iconic environments and pioneering content.

Branding agency Heavenly worked with Ocean Outdoor Marketing Director Richard Malton to create a new brand identity and positioning which clearly defines Ocean Outdoor’s unique positioning and personality within the outdoor marketplace.

“Ocean has a unique and very high-end product and we wanted to reflect that in the new branding. When it comes to truly premium out-of-home sites, less really is more and Ocean dominates this space. It’s fitting that this brand should have such a premium look and feel in its category,” says Richard Sunderland, CEO of Heavenly.

A new tag line, The Art of Outdoor, reinforces the concept of Ocean Outdoor as an innovative boutique media owner which is pushing the boundaries and possibilities of digital outdoor and live audience engagement.

“Our remit is to create inspirational experiences for aspirational brands and in doing so shape the future of outdoor. This brand refresh encapsulates Ocean’s credentials as masters of the Art of Outdoor, at the premium end of the market,” says Richard Malton.

Ocean Outdoor’s eclectic portfolio of premium roadside sites and full motion digital billboards include the London Imax, Liverpool Media Wall, Birmingham City Bull Ring, the Two Towers on London’s A4 and Eat Street at the Westfield Shopping Centre.