Every year 9.8 million people will view this screen on arrival at Westfield London – 8.5 million via the John Lewis and Next entrances, and 1.3 million via the Wood Lane car park entrance (15% of the total vehicular footfall).
This huge full-motion screen will dominate Westfield Square, a pedestrianised townscape featuring a new dining precinct and a brand-new 800m² event and activation space.
The Westfield extension will be home to over 80 new shops and restaurants as well as 1500+ new homes, building upon the £1 billion retail sales that the centre currently generates.
The Square is the focal point of the White City Development Area, covering Westfield London, the Stanhope development that brings Soho House to the BBC Television Centre, and the Berkeley St James development that delivers thousands of new homes and a new campus for Imperial College.
21.12m wide by 10.58m high
*Sources: Route, DfT, CACI