The third largest digital site in the UK, delivering 4,920,340 adult impacts, The Holland Park Roundabout is the jewel in West London’s Digital OOH crown – flanked by affluent Kensington and Notting Hill, adjacent to Westfield London and linking central London with the main arterial A40.
Holland Park Roundabout is the first ever Digital Out of Home advertising location to deliver real-time vehicle recognition. Ocean’s exclusive technology has been introduced to personalise content to key audiences based on the make and model of the car they are driving.
12m wide x 3.5m high (each screen)
The audience is educated and informed. Every two weeks 282,000 adults pass the site who read the Economist “often” – an index of 470 v UK. The economist UK circulation is 420,000 every two weeks.
Emotional Index of 168 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)
26% of the audience are from the super premium AB demographic
Indexing at 121 v UK average against the highest demographic group A
The Gateway to Westfield London with 28,000,000 shoppers per year with an annual £1Billion sales
Indexes at 139 v UK average against Female demographic group A
Half of the audience are 25-44, indexing at 148 v UK average
People who visited Heathrow in the last 12 months index at 332 v UK
A must have location for all car manufacturers with an index of 152 for liking innovative cars, supported by a desire to learn more about cars with an index of 210 for reading Top Gear magazine
Sources: Route, DfT 2012-2014, CACI 2015