The third largest digital site in the UK, The Holland Park Roundabout is the jewel in West London’s Digital OOH crown – flanked by affluent Kensington and Notting Hill, adjacent to Westfield London and linking central London with the main arterial A40.
Holland Park Roundabout is the first ever Digital Out of Home advertising location to deliver real-time vehicle detection. Ocean’s exclusive technology has been introduced to personalise content to key audiences based on the make and model of the car they are driving.
Find out more about this game-changing technology at oceanoutdoor.com/technology/vehicle-detection-technology/ and read our Ocean Talk’s blog post introducing the system.
*Sources: Route, DfT, CACI