For over 250 years Birmingham’s Jewellery Quarter has been a national epicentre for jewellery design– producing an estimated 40% of the UK’s jewellery.
Audience Demographics*
Male / Female
57% / 43%
Male
57%
AB
29%
ABC1
75%
Audience Age Ranges*
16-24
14%
25-34
22%
35-44
15%
45-54
24%
55+
24%
Top CACI Acorn Groups*
City Sophisticates
Index 764 vs. Birmingham average
Lavish Lifestyles
Index 226 vs. UK average
Executive Wealth
Index 226 vs. UK average
*Sources: Route, DfT, CACI
Digi-Bridge, Birmingham Central News Stories
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