Drops in the Ocean supports environmental charities by donating 2% of our reported revenue through advertising value across our iconic digital screens

In November 2021, we created the Drops in the Ocean Fund. Under this initiative, we donate 2% of our annual reported revenue to environmental organisations and causes associated with the preservation of the planet.

Some of the chosen beneficiaries since 2021 are Pipal Tree, Justdiggit, Cool Earth, Our Only World, the Blue Marine Foundation, Marine Conservation Society, Coral Restoration Foundation, Wildfowl & Wetlands Trust, Canal & River Trust, World Land Trust, RangerLab and Campaign for National Parks.

Read more about the winning charities from 2022, 2023, 2024 and 2025.

Watch the testimonial video and enter the competition below: