Gold prize

McVitie’s
“Dare to Dunk?”

By To Boldly Go 

McVitie’s invites biscuit lovers to put their dunking skills to the test with an interactive DOOH challenge. Players use our hand and gesture control haptics technology to mimic the classic hot drink dunk, trying to hit that sweet spot before the biscuit breaks. Every day, there are 100 chances to win, with rewards for near-perfect efforts and a grand prize for those who master the ultimate dunk. A live ‘dunkerboard’ adds a competitive edge, encouraging social media sharing.

Silver prize

Kwik Fix
“Road Happy”

By VCCP

Kwik Fit’s mission is for people to drive away happy every time. However, from soaring insurance premiums to petrol prices, there’s not much for motorists to laugh about right now.

In 2024, more than two thirds of drivers admitted to experiencing road rage, and when you consider that this heightened emotional state makes people 10 times more likely to cause an accident, it’s no laughing matter. Road Happy uses Ocean Vehicle React technology to anonymously scan cars while they wait at traffic lights, and then serve drivers a joke relevant to their vehicle, bringing some levity to their journey by making the roads a happier (and safer) place.

Bronze prize

Wasabi
“No Time to Waste”

By Initials CX

Wasabi tackles food waste with a campaign which activates 30 minutes before their outlets close. Live data turns digital screens into real-time displays of nearby store shelves, showing dishes still available at half the price. With a ‘No Time to Waste’ message and a countdown timer, passers by are encouraged to act fast and grab a discounted meal using their phones. As the dishes are bought, they vanish from the screens, with seamless mobile integration allowing customers to easily purchase and get directions to their nearest location. 

Gold prize

Greenpeace UK
“You Can’t Jail This Billboard”

By elvis 

Greenpeace UK and elvis use our digital screens and technology to draw attention to the fact that DOOH placements have more freedom than the average peaceful protester. Greenpeace activists will protest from ‘inside’ our screens, where they are in no danger of jail as opposed to the situation ‘outside’ of them, using The Loop network to tour different UK cities at different times of the day. Activists will be seen holding their protest signs and heard via ShoutOut technology, making a powerful statement with Ocean Labs innovation at its heart.

Metropolitan Police

“Look Up. Look Out”

By Pablo London

A mobile phone is reported stolen every six minutes in London. It can be a hard to prevent street crime which is why the Met wants to raise awareness in an attention grabbing way. In one day across the city, every phone in 250 different DOOH ads is “pinched” to represent the same number of phones that are stolen every day. Using our digital screens reaches people exactly where the crimes occur, whilst 3D DeepScreen® makes the disappearing acts unmissable in a surprising reminder to everyone to Look Up, Look Out.

Bronze prize

The British Skin Foundation

“The Burnable Billboard”

By Wonderhood Studios

Skin cancer is at an all-time high, but only 27% of Brits are taking proper precautions to prevent it. The Burnable Billboard series makes it impossible to overlook, showing in real time, the damage sun can cause. Via a live data feed, screens will feature UV data in real time from their exact locations to show realistic sun damage based on a range of different skin tones. QR codes will take the public to an Instagram filter, allowing them to take photos of their own skin and receive an estimated burn time based on the UV levels of their location.

Gold prize

Frazzled
“The Feeling Ceiling”

By Revolt

73% of Brits are stressed, yet 36% never discuss their mental health. Frazzled provides a non-judgmental space to open up, with nine in 10 people feeling better after one session. To raise the charity’s profile, Revolt deploys full motion VFX, special lighting, audio and audience interaction, turning the vast digital ceiling into a skylight! The weather represents different emotions, creating an immersive experience that starts conversations about mental health. The activation will allow visitors to answer the question ‘What’s the weather like in your head today?’ by choosing a weather symbol, triggering that animation on the vast ceiling above.