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Ocean Digital Creative Competition

International Grand Prix

11 Gold winners from the 6 Ocean countries go on to compete for the Grand Prix award

UK 2024 winners

Commercial brand category

Gold prize

McVitie’s
“Dare to Dunk?”

By To Boldly Go 

McVitie’s invites biscuit lovers to put their dunking skills to the test with an interactive DOOH challenge. Players use our hand and gesture control haptics technology to mimic the classic hot drink dunk, trying to hit that sweet spot before the biscuit breaks. Every day, there are 100 chances to win, with rewards for near-perfect efforts and a grand prize for those who master the ultimate dunk. A live ‘dunkerboard’ adds a competitive edge, encouraging social media sharing.

Silver prize

Kwik Fix
“Road Happy”

By VCCP

Kwik Fit’s mission is for people to drive away happy every time. However, from soaring insurance premiums to petrol prices, there’s not much for motorists to laugh about right now.

In 2024, more than two thirds of drivers admitted to experiencing road rage, and when you consider that this heightened emotional state makes people 10 times more likely to cause an accident, it’s no laughing matter. Road Happy uses Ocean Vehicle React technology to anonymously scan cars while they wait at traffic lights, and then serve drivers a joke relevant to their vehicle, bringing some levity to their journey by making the roads a happier (and safer) place.

Bronze prize

Wasabi
“No Time to Waste”

By Initials CX

Wasabi tackles food waste with a campaign which activates 30 minutes before their outlets close. Live data turns digital screens into real-time displays of nearby store shelves, showing dishes still available at half the price. With a ‘No Time to Waste’ message and a countdown timer, passers by are encouraged to act fast and grab a discounted meal using their phones. As the dishes are bought, they vanish from the screens, with seamless mobile integration allowing customers to easily purchase and get directions to their nearest location. 

Non-profit category

Gold prize

Greenpeace UK
“You Can’t Jail This Billboard”

By elvis 

Greenpeace UK and elvis use our digital screens and technology to draw attention to the fact that DOOH placements have more freedom than the average peaceful protester. Greenpeace activists will protest from ‘inside’ our screens, where they are in no danger of jail as opposed to the situation ‘outside’ of them, using The Loop network to tour different UK cities at different times of the day. Activists will be seen holding their protest signs and heard via ShoutOut technology, making a powerful statement with Ocean Labs innovation at its heart.

Metropolitan Police

Look Up. Look Out

By Pablo London and Unlimited TMW

A mobile phone is reported stolen every six minutes in London. It can be a hard to prevent street crime which is why the Met wants to raise awareness in an attention grabbing way. In one day across the city, every phone in 250 different DOOH ads is “pinched” to represent the same number of phones that are stolen every day. Using our digital screens reaches people exactly where the crimes occur, whilst 3D DeepScreen® makes the disappearing acts unmissable in a surprising reminder to everyone to Look Up, Look Out.

Bronze prize

The British Skin Foundation

“The Burnable Billboard”

By Wonderhood Studios

Skin cancer is at an all-time high, but only 27% of Brits are taking proper precautions to prevent it. The Burnable Billboard series makes it impossible to overlook, showing in real time, the damage sun can cause. Via a live data feed, screens will feature UV data in real time from their exact locations to show realistic sun damage based on a range of different skin tones. QR codes will take the public to an Instagram filter, allowing them to take photos of their own skin and receive an estimated burn time based on the UV levels of their location.

Printworks SkyLights category

Gold prize

Frazzled
“The Feeling Ceiling”

By Revolt

73% of Brits are stressed, yet 36% never discuss their mental health. Frazzled provides a non-judgmental space to open up, with nine in 10 people feeling better after one session. To raise the charity’s profile, Revolt deploys full motion VFX, special lighting, audio and audience interaction, turning the vast digital ceiling into a skylight! The weather represents different emotions, creating an immersive experience that starts conversations about mental health. The activation will allow visitors to answer the question ‘What’s the weather like in your head today?’ by choosing a weather symbol, triggering that animation on the vast ceiling above.

2024 judging panel

Akama Davies
Akama Davies
Sr Director of Client Services, The Trade Desk
Bhavesh Patel
Bhavesh Patel
Director of Media, Sky UK & Europe
Charlotte Beech
Charlotte Beech
Partner, Head of Creative Futures, Essence Mediacom
Claire Kimber
Claire Kimber
Managing Partner, Strategy & Innovation, Goodstuff
Curtis Weir
Curtis Weir
OOH Group Director, Publicis
Dino Myers-Lamptey
Dino Myers-Lamptey
Founder, The Barber Shop
Dominic Murray
Dominic Murray
Global Head of Innovation, Kinetic Active
Gary Fawcett
Gary Fawcett
Executive Creative Director, TBWA Mcr
Jay Young
Jay Young
Managing Director, Grand Visual
Jo Moore
Jo Moore
Executive Creative Director
Katy Hindley
Katy Hindley
Group Innovation Director, Posterscope
Lauren Raymond
Lauren Raymond
Managing Partner for Strategy and Audiences, UM
Melanie Lalou
Melanie Lalou
Head of Westfield Rise, Unibail-Rodamco-Westfield
Olivia-Rayner
Olivia Rayner
Creative Director, Sense
Petra Cameron
Petra Camerson
Head of Brand Advertising, Content & Identity, Natwest
Simone Francis
Simone Francis
Former Paid Media Lead UK, Ireland and Nordics at TikTok
Susan Liu
Susan Liu Jones
Head of Experience Production & Partner, BBH
Tamara Cross
Tamara Cross
Managing Partner, Head of Creativity, MG OMD
Thomas Rapley
Thomas Rapley
IMPACT Group Director, Rapport
Tony Hector
Tony Hector
Group Creative Director, VCCP Blue
Tony Hursey
Tony Hursey
UK Media Lead, AB InBev
Will Bingham
Will Bingham
Creative Group Head, Pablo
Will Parrish
Will Parrish
Chief Strategy Officer, VCCP Media
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Prizes

Gold prizes

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  • Commercial category
    £100,000 media space on chosen location(s)**
  • Non-Profit category
    £100,000 media space on chosen location(s)**
  • Printworks SkyLights category
    Two weeks of screen value on Printworks SkyLights**. Open to either Commercial or Non-Profit brands

Silver prizes

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  • Commercial category
    £75,000 media space on chosen location(s)**
  • Non-Profit category
    £75,000 media space on chosen location(s)**

Bronze prizes

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  • Commercial category
    £50,000 media space on chosen location(s)**
  • Non-Profit category
    £50,000 media space on chosen location(s)**

New for 2024

7 countries,
7 competitions,
1 Grand Prix

The Gold prize winners from all competitions will also have the chance to appear on the best screens across Northern Europe and the global icon, Piccadilly Lights*. The Grand Prix will be judged later this year. 

**Terms and conditions apply.

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Ocean Networks

The location is available as part of a network, please see below for details.

Please contact us on sales@oceanoutdoor.com to find out more.