February 8th, 2022
Netflix announces new season of Top Boy with BFI IMAX wrap

Where better to announce the return of the hotly anticipated hit crime drama Top Boy than the BFI IMAX, Europe’s biggest advertising canvas in London’s Waterloo.

Netflix shared a 10-second time-lapse clip of the huge IMAX wrap for the show on Twitter, confirming it would be returning on March 18, with the caption “We know you’ve been asking for the Top Boy date for a while now… so we put it on London’s biggest billboard to clear things up once and for all. TOP BOY RETURNS MARCH 18.”

Managed by Ocean, the unrivalled IMAX combines 1,734m² of creative canvas with the latest technology in LED lighting to deliver unique and high impact advertising experiences.

Netflix’s online teaser of the mighty IMAX poster covered with the cast’s faces created newspaper headlines, with fans also sharing the clip on Twitter.

Series star Ashley Walters also teased details of the new season, sharing the process of the IMAX wrap being created.

Spectacular out of home + social media amplification = an explosive way to send fans into overdrive.

Ocean Networks

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