March 31st, 2011
Emirates turns The Silver Screen Red

This week Emirates achieved a media first by rebranding Ocean Outdoor’s Silver Screen to the Emirates corporate red. The campaign, planned by Starcom and bought by Kinetic, is the first campaign to extend the creative canvas onto the physical structure of the site, creating significant brand amplification and extraordinary cut through on London’s key M4 route.

The Silver screen is one element of the Emirates campaign that features a number of Ocean sites, sites that fit Emirates brief perfectly in targeting up market travelers in premium environments.

The Silver screen is the largest digital site on the M4 and dominates inbound and outbound routes to Heathrow Airport. The screen is unique in that it is available only on a solus basis and offers both short term and long term opportunities.

Emirates on the Silver Screen
Emirates on the Silver Screen

Ocean Networks

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