Objectives

• Drive brand awareness at scale, with a secondary focus on improving consideration and purchase intent.
• Reinforce Aldi’s position to market as a value-led retailer.
  
  

Measurement method

• Through surveys sent to their panel members, OnDevice measure Brand Lift by determining two groups:
• Exposed: people who saw the ad. This is created by matching the movements of their location enabled panel to the time and location of OOH/DOOH sites. 
• Control: people who did not see the ad.
• The difference in responses (lift) across key metrics indicates the impact of the campaign.
  
  

Outcomes

• Across the test group, a +4% increase for spontaneous awareness of the brand was shown vs those not exposed to the OOH campaign.
• Preference for Aldi increased +5%, with consideration increasing +7% amongst the same cohort.
• Aldi’s value credentials also saw an increase, with the test group’s perception being that Aldi offer very/fairly good value increasing +4% vs the control.
• Response to the creative was strong, with 80% of the test group correctly identifying Aldi, with nearly 2 thirds of the group agreeing they had received the message positively.
• The control group also demonstrated an above benchmark agreement to the statement ‘Aldi has low prices, even without a loyalty app’.
  
  

What the client says

“Ocean Outdoor helped us to bring our ‘No points. No cards. No faff.’ message to life in a way that truly reimagined what DOOH can do. This campaign wasn’t just bold and simple, it showed how premium digital placements can elevate a value‑led message and make it feel fresh, modern, and unmistakably Aldi. It proved that DOOH can be so much more than straightforward advertising. The creative cut‑through, the brand familiarity, and the behavioural shifts we saw all underline how powerful the medium can be when executed with clarity and confidence.”

Kristin Sonfield – Marketing Director at Aldi UK

*OnDevice Brand Lift Measurement, 2026