Aldi combined their simple but bold creative execution of ‘No points. No cards. No faff.’ with premium DOOH placements, to reinforce and strengthen their position as one of the UK’s most trusted supermarkets.
- Drive brand awareness at scale, with a secondary focus on improving consideration and purchase intent
- Reinforce their position as a value-led retailer
- Increased Aldi’s ‘share of mind’ within the wider market – total spontaneous awareness +4%, and audiences located near a store saw a higher increase of +12%
- +11% in shopping intent from new Aldi customers, showing the campaign encouraged future shopping behaviour
- +4% in positive value perceptions, strengthening Aldi’s value credentials
- Strong brand familiarity and recognition – 80% of those surveyed said the campaign could only have been for Aldi
- The leading message sits well above benchmark, demonstrating the strong creative cut through of the campaign
*OnDevice Brand Lift Measurement, 2026
- Territory DOOH, Multi-Format
- Date May 2026
