Outdoor advertising in Dundee

Dundee is booming thanks to a multi-million-pound investment to transform the waterfront¹ and the opening of the first V&A museum in the world outside London².

With a spending potential of £212m per annum³, Dundee offers an ideal home for brands in the Northeast of Scotland.

• 10% of the retail market consists of premium and luxury³
• 31% are 18-34 year olds⁴
• 50% of the population shows low TV consumption habits⁵

The first V&A museum outside London and the first ever design museum in Scotland, V&A Dundee is part of a £1bn transformation of the city’s waterfront².

With 2 universities, Dundee has one of the highest student ratios per head of population anywhere in the UK⁷, bringing an exciting and diverse nightlife, leisure, and culture, making it a perfect place to target Scotland’s influencers.

¹ Dundeewaterfront.com, 2023

² www.vam.ac.uk/dundee, 2023

³ CACI data 2024: defined as anything above ‘Accessible Premium’

⁴ 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)

⁶ YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched

⁷ Dundee.com, 2023