- Location London
- Format Large FormatSquareDigital
- Enabled Tech Ocean DeepScreen
- Dimensions 158m²
- Resolution 3888 x 2160px
- Motion Levels Full Motion
The Curve on Leicester Square
London
Take centre stage in London’s entertainment epicentre
The Curve on Leicester Square is a 158sqm digital large format screen positioned on the main walkway into Leicester Square, directly targeting the significant footfall from the tube station opposite. An area which attracts 2.5m visitors weekly, 250,000 visitors daily during peak periods,1 and is globally recognised as the home of UK red carpet film premieres, Leicester Square exists to entertain.
The Curve is the ideal canvas to celebrate film premieres, iconic and cultural moments, with full motion and 3D DeepScreen®️ capabilities available at key times of year.
Be part of The Leicester Square network and combine The Curve with The Screen on Leicester Square. The proximity of these screens – the only two commercial advertising screens in the pedestrianised area – ensures your messaging is reinforced across both touchpoints in the square, enhancing engagement and brand recall.
- Leicester Square London, ‘Discover Leicester Square’, 2026
The Location
Leicester Square, a cultural and entertainment hotspot in London’s West End, attracts millions of visitors from the UK and beyond. It is home to venues like the Odeon Luxe, Empire Cinema, and Vue. It hosts world-famous film premieres and is surrounded by high-profile attractions, including M&M’s World and the Hippodrome Casino. With its vibrant mix of theatres, restaurants and nightlife, the square sees significant foot traffic and long dwell times, making it ideal for sustained audience engagement.
1
Piccadilly Circus
A vibrant public space in London’s West End and home to the famous Piccadilly Lights, the area is renowned for its bustling atmosphere and central location. It is home to several theatres, bars and restaurants, and contributes to the city’s rich cultural scene and reputation as an entertainment hub.
2
Soho
Soho is recognised for its lively atmosphere and rich cultural scene. Its popularity stems from its historical significance, nightlife and diverse dining options. With constant footfall thanks to its many bars, clubs and theatres, the area is active at every hour of the day.
3
Chinatown
Chinatown has a unique atmosphere, offering a blend of traditional cuisine, shops and landmarks that attract people from the world over.
4
Carnaby Street
Located in the centre of Soho, Carnaby Street is renowned as an iconic fashion and lifestyle destination. A pedestrianised street, it features a diverse mix of global brands, independent boutiques, heritage labels, and concept stores.
Audience Demographics
492,632
Impacts per fortnight ROUTE66%
Impacts are ABC1 ROUTE34%
Audience are 18-34 year olds ROUTERelated locations
The Screen on Leicester Square
The Screen on Leicester Square
London
• Digital
Ocean React
Piccadilly Lights
Piccadilly Lights
London
• Digital
Ocean DeepScreen
The Screen on Carnaby
The Screen on Carnaby
London
• Digital
Ocean React
