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The Loop, Battersea Power Station
London
Make your mark at London's newest destination
With our state-of-the-art, portrait, full motion network, your brand can access 41 screens inside Battersea Power Station as part of The Loop, our ultimate pedestrian-targeting network.
With over 11m visitors in its first year, Battersea Power Station is a not-to-be-missed opportunity. This destination offers a large, affluent and diverse demographic – of residents and visitors alike – to get in front of.
Through Ocean Labs, brands can also leverage one of the many experiential opportunities available. These include the outside space between the power station and the river which has previously hosted the Wimbledon Experience, and the one-of-a-kind ‘Bandstand’, suspended above Turbine Hall B, combining translucent LEDs with an experiential space below.
- Location London
- Format Small FormatPortraitDigital
- Network The Battersea Power Station Network The Loop The Loop Battersea Power Station
- Enabled Tech Ocean Augmented Reality Ocean Play Ocean Stream
- Dimensions 1m wide by 2m high (41 screens)
- Downloads Production Specifications
- Motion Levels Full Motion
The Location
Following a £9billion investment in 2022, Battersea Power Station has been revitalised and has emerged as an upmarket shopping destination, home to high-end retailers including Mulberry, Rolex, and Tommy Hilfiger.
There is also a wide range of restaurants, bars, leisure facilities and interstice experiences that offer customers a full day’s entertainment.
The new Underground station and pier interchange offer fast connections to the city centre and beyond, attracting commuters and tourists alike.
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Battersea Park
Battersea Park, a historic and picturesque 200-acre public park on the south bank of the River Thames in the Borough of Wandsworth, is about 3km south of Hyde Park Corner. It offers a variety of activities, including a boating lake, a children’s zoo, sports facilities and a riverside promenade, making it ideal for families, joggers and those seeking relaxation. Known for its art galleries and open-air events, such as concerts and community gatherings, the park is a favourite destination for both locals and visitors.
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