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Digital out of home specialist Ocean Outdoor has upgraded its landmark Westfield Point location, the UK’s only digital tri-screen, with the latest LED technology.
The upgrade is part of Ocean’s continued investment in digital out of home as a pioneering advertising medium. It launches with P&O, Reed and The West end show Dirty Dancing.
The upgrade offers superior uniformity of colour and clarity and enhances the immediacy of remote creative uploading, utilising the latest in content management. Power consumption levels across each section of the screen meanwhile have been reduced.
Situated at a key roundabout, the Westfield Point gives clients the chance to reach thousands of vehicle based commuters and shoppers as they pass through the busy Westfield London interchange.
Built in 2009, it is an architecturally unique structure, standing at 25 metres tall and provides 360 degree visability.
Ocean Outdoor operates the most iconic large format digital portfolio in the UK, offering global brands spectacular platforms from which to showcase their campaigns.
Tim Bleakley, Ocean, CEO – “This significant investment highlights Oceans commitment to super premium large format digital. We are committed to not only expanding into key cities such as Birmingham, but to ensuring our existing product reflects the best in class”
Article on AV Interactive:
http://www.avinteractive.co.uk/news/29981/ocean-outdoor-upgrades-westfield-dooh-screen
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