World Land Trust, one of the 12 charities we supported in 2023 through our Drops in the Ocean initiative, launched an integrated DOOH campaign across Edinburgh, Manchester, Leeds, Newcastle, London, and Birmingham.

the challenge

The goal was to build awareness of the environmental charity’s work to protect wildlife species and save threatened habitats.

the solution

The two week campaign launched across six major UK cities. It was supported by three full page advertisements in The Guardian newspaper, and images of it on our screens were shared across social media.