The must see film of the summer, Warner Bros. launched Superman with standout Out of Home in London, Birmingham and Manchester, and was the official launch ad partner to debut our spectacular new product, the Ocean Showcase™.
During a summer packed with blockbuster releases, Warner Bros. and Superman needed a campaign which would cut through the noise and fly across cities. To promote the eagerly anticipated movie, they needed to capture attention, drive impact and make sure Clark Kent was centre stage.
A nationwide campaign, Warner Bros. began with a teaser moment on Piccadilly Lights telling Londoners to ‘Look Up’, before debuting the trailer to an audience of unmatched size. Superman then flew over our Birmingham Archway banner, The Screen @ Printworks and Printworks SkyLights. Each character in the new Superman universe had a hero moment on the SkyLights, with Superman himself flying across the ceiling.
To end a truly out of this world campaign and using the technology that Ocean Labs and Studio are known for, Superman took over the Showcase. Located at Four Dials @ Westfield Stratford City for six days and designed for DeepScreen®, the Showcase provided the perfect 3D canvas for an immersive experience for visitors.
The film trailer and soundtrack were displayed on a four-minute loop, giving audiences photo opportunities with their favourite characters. The innovation of the Showcase produced a showstopping, viral moment.
- An estimated media reach of 466k*
- The film was the number one box office performance on its opening weekend**, and the fifth highest grossing film of 2025***
- 65% of all Vue ticket purchases at Printworks in Manchester went to Superman on that weekend****
- As we know from our Attention Dividend research, viewers are 3x more likely to choose a brand they’ve seen on a 3D DeepScreen advertisement compared to when seeing a static advertisement*****
*Meltwater, 2025
** Variety, 2025
*** Digital Cinema Media, 2025
****Printworks, 2025
*****Lumen, The Attention Dividend, 2025
- Territory United Kingdom
- Date July 2025
- Objective Consumer awareness
