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The Queen’s Message to the Nation
Memorable extracts from The Queen’s Message to the Nation appeared on the world-famous Piccadilly Lights in London during the early days of the COVID-19 lockdown in 2020.
The Queen’s expressions of support and inspiration were displayed on the screen from 10 am on Wednesday, April 7, until Sunday, April 19. It marked the first time the digital screen showcased a direct message from Her Majesty The Queen. Three uplifting messages, accompanied by a photograph of The Queen, were showcased, including the resonating phrase “we will meet again” and gratitude towards NHS frontline workers, care workers, and essential roles. The campaign aimed to spread hope and support amid unprecedented times and was a beacon of light for Londoners during challenging times.
- Territory United Kingdom
- Date April 2020
- Category Govt/Social
- Format Large Format DOOH
- Objective Broadcast Awareness
- Agency N/A
With about 24 million viewers of the Sunday evening TV broadcasts, the impactful address marks only the fifth time in her 68 year reign that The Queen has delivered such a speech, reinforcing the significance of the message conveyed to the nation.
“We’re proud to be sharing the Queen’s message of support for the nation on Piccadilly Lights. We hope it will provide some light for Londoners as we continue to work through these unprecedented times”
Derek Manns
Commercial Media Manager, Landsec
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