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Transformers: Rise of the Beasts
Paramount Pictures
Paramount Pictures used the scale and presence of Europe’s most iconic Out of home canvas to mark the UK release of its action blockbuster Transformers: Rise of the Beasts. This campaign was the first time our DeepScreen® 3D technique has been used at such a scale and on the BFI IMAX canvas.
Announcing the new action blockbuster Transformers: Rise of the Beasts movie required an innovative approach to captivate the audience’s attention and build awareness.
To recreate the drama of its popular fantasy franchise, we used anamorphic techniques and LED lighting to create the illusion that three of the Transformers are breaking through the walls of the IMAX, creating a giant hole to reveal the cinema inside. Ocean Studio models IMAX’s interior, including seat numbers, to achieve the DeepScreen® experience.
- Territory United Kingdom
- Date May 2023
- Category Ents/Leisure
- Format Creative Solutions, Static
- Objective Broadcast Awareness
- Agency Wavemaker and Kinetic
- Trade press mentions = 8 (Source: Meltwater)
- Reach = 444,453 (Source: Meltwater)
- Media value = £4,111 (Source: Meltwater)
- BFI IMAX ranked 3rd place on UK box office overall opening weekend (Source: BFI IMAX)
“This is blockbuster OOH at its best! Made possible through the power of OOH creativity, technology, ingenuity, and Paramount’s willingness to push the boundaries.”
Emily Coe
Business Director, Kinetic
“At Paramount we are always looking at new ways to create standout and engaging advertising. We’re confident this already hugely impactful site will be even more engaging using these cutting-edge anamorphic techniques to bring the Transformers world to life.”
John Fletcher
Managing Director, Paramount Pictures
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