Paramount Pictures used the scale and presence of Europe’s most iconic Out of home canvas to mark the UK release of its action blockbuster Transformers: Rise of the Beasts. This campaign was the first time our DeepScreen® 3D technique has been used at such a scale and on the BFI IMAX canvas.

the challenge

Announcing the new action blockbuster Transformers: Rise of the Beasts movie required an innovative approach to captivate the audience’s attention and build awareness.

the solution

To recreate the drama of its popular fantasy franchise, we used anamorphic techniques and LED lighting to create the illusion that three of the Transformers are breaking through the walls of the IMAX, creating a giant hole to reveal the cinema inside. Ocean Studio models IMAX’s interior, including seat numbers, to achieve the DeepScreen® experience.