Call of Duty - Ocean Outdoor

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the campaign

Activision ramped up its Call of Duty marketing efforts with a DeepScreen campaign on Piccadilly Lights to excite gamers. The ad dropped before the Call of Duty: Modern Warfare II full game that launched on October 28 2022.

Territory United Kingdom
Date October 2022
Category Gaming
Format Creative Solutions
Objective Broadcast Awareness, Social Amplification
Agency Media Hub/Rapport

Activision-October-2022-13-©Ocean

Activision-October-2022-3-©Ocean

Outcomes

4.3 million digital impressions in first week
160 online news pieces
1000+ unique author tweets
(Sources: Meltwater, Pulsar)

Activision-October-2022-19-©Ocean

Activision-October-2022-4-©Ocean

“Another great DeepScreen® activation, this time for Activision and Call of Duty. Video games are perfect for these executions as the assets already exist in 3D.”

David Tait
Creative Director, Ocean Outdoor

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SUPERMAN SHOWCASE - DAY1 - 5

Introducing the Ocean Showcase™

Taking immersive 3D DeepScreen® beyond traditional OOH locations

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