Looks like you’re on the UK site. Choose another location to see content specific to your location
Call of Duty
Activision
Activision ramped up its Call of Duty marketing efforts with a DeepScreen campaign on Piccadilly Lights to excite gamers. The ad dropped before the Call of Duty: Modern Warfare II full game that launched on October 28 2022.
- Territory United Kingdom
- Date October 2022
- Category Gaming
- Format Creative Solutions
- Objective Broadcast Awareness, Social Amplification
- Agency Media Hub/Rapport
- 4.3 million digital impressions in first week
- 160 online news pieces
- 1000+ unique author tweets
(Sources: Meltwater, Pulsar)
“Another great DeepScreen® activation, this time for Activision and Call of Duty. Video games are perfect for these executions as the assets already exist in 3D.”
David Tait
Creative Director, Ocean Outdoor
Similar Ocean Outcomes
Loading…
