Call of Duty - Ocean Outdoor

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A new dimension in DOOH

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Our newest addition to the format, brings real-time interactivity to our 3D content – unlocking a new world of creative possibilities.

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the campaign

Activision ramped up its Call of Duty marketing efforts with a DeepScreen campaign on Piccadilly Lights to excite gamers. The ad dropped before the Call of Duty: Modern Warfare II full game that launched on October 28 2022.

Territory United Kingdom
Date October 2022
Category Gaming
Format Creative Solutions
Objective Broadcast Awareness, Social Amplification
Agency Media Hub/Rapport

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Outcomes

4.3 million digital impressions in first week
160 online news pieces
1000+ unique author tweets
(Sources: Meltwater, Pulsar)

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“Another great DeepScreen® activation, this time for Activision and Call of Duty. Video games are perfect for these executions as the assets already exist in 3D.”

David Tait
Creative Director, Ocean Outdoor

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Ready to take your campaign to the next level?

The location is available as part of a network, please see below for details.

Please contact us on sales@oceanoutdoor.com to find out more.

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